Serenity Hair and Beauty decided it was no good sitting back while the recession took hold of their business. On the contrary they have fought back with outstanding results. Nigit Knight who runs and owns the business said “The recession had a visible effect on business in the first quarter of this year, so I decided I had to act. We have actually increased our marketing budget and we stuck with Craig Brothers who had done a great job for us in the past with little or no budget! This time we gave a good brief, a reasonable budget and we asked him to focus on revamping our website and organic promotion which would be sustainable in the main by us”

So off we went with a trumpety trump and with the combination of strengthening Serenity’s Brand and some clever SEO strategies, we have achieved some very impressive results. Add to that the fact that because we focused on the organic promotion and NO paid advertising. The traffic to the site and the salon is still rising with no additional costs being incurred. So does that mean we have seen the last of  Serenity Hair and Beauty? Not on your nelly duff, we have a few more tricks up our sleeve, so watch this space…